Privacy Policy
Effective Date: May 25, 2026
Last Updated: May 25, 2026
The website (www.penroseave.com), the Penrose Ave mobile application, and any related websites, applications, mobile websites, pages, features, content, tools, communications, or services that link to this Privacy Policy are owned and operated by West Coast Doulas, Inc., a California corporation, d/b/a Penrose Ave ("Penrose Ave," "we," "us," or "our").
At Penrose Ave, we care about your privacy and how we collect, use, store, and share the information you provide to us. This Privacy Policy explains how we collect, use, disclose, protect, and retain information when you access or use Penrose Ave, including our website, mobile application, platform, account features, user profiles, job postings, messaging tools, subscription features, and related services.
By accessing or using Penrose Ave, you agree that any information you provide to us is subject to this Privacy Policy and our accompanying Terms of Use. If you have any questions about this Privacy Policy, please contact us at privacy@penroseave.com.
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1. Platform Role and Important Safety Disclaimer
Penrose Ave is a technology platform that helps connect Families and Households with independent Household Professionals. Penrose Ave does not employ Household Professionals, does not act as an employment agency, does not supervise services, does not control the conduct of users, and does not guarantee the quality, safety, legality, suitability, reliability, experience, credentials, background, character, or identity of any user.
Unless expressly stated otherwise in a separate written agreement or clearly disclosed paid feature, Penrose Ave does not conduct background checks, identity verification, reference checks, qualification checks, license checks, driving record checks, criminal history checks, sex offender registry checks, child abuse registry checks, or other vetting of Families, Households, Household Professionals, or other users.
Users are solely responsible for conducting their own interviews, screenings, reference checks, background checks, supervision, verification, and due diligence before communicating with, meeting, hiring, working for, allowing access to a home, caring for children, transporting individuals, or otherwise interacting with another user.
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2. Eligibility and Children's Privacy
You must be at least 18 years old and have the legal capacity to agree to this Privacy Policy and our Terms of Use to access or use Penrose Ave. Penrose Ave is not intended for use by anyone under the age of 18.
In compliance with the Children's Online Privacy Protection Act ("COPPA"), Penrose Ave does not knowingly collect personal information directly from children under the age of 13, nor do we specifically market to children under the age of 13. If you are under the age of 13, do not send us any personal information.
If we learn that we have unknowingly collected or received personal information directly from a child under the age of 13, we will delete that information or take other appropriate action in accordance with applicable law. If you have any reason to believe that we may have collected information from a child under the age of 13, please contact us at privacy@penroseave.com.
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3. Information We Collect
When you visit our website, download or use our mobile application, create an account, post a profile, post a household service opportunity, communicate with other users, or otherwise use our platform, we may collect different types of information from you.
Information You Provide When Registering:
Information Families or Households Provide:
Users should not publicly post children's full names, school names or locations, medical diagnoses, photographs of children without appropriate consent, alarm or security system details, access codes, or financial account information.
Information Household Professionals Provide:
Automatically Collected Information:
Payment and Subscription Information:
If you purchase a subscription or paid feature, we or our third-party payment processors may collect payment-related information. Payment information is generally processed by third-party payment processors, such as Stripe. Penrose Ave does not store full credit card numbers or complete payment credentials on its own systems.
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4. Location Information
Penrose Ave may collect approximate location information, such as city, state, zip code region, service area, or approximate location derived from your IP address, in order to help users find relevant household service opportunities or Household Professionals in their area.
Public-facing profiles and listings should display only general location information, such as city, state, general neighborhood or service area, or partial zip code information. Exact residential addresses should remain private and should only be shared privately between users after mutual agreement or during appropriate onboarding, scheduling, or hiring processes.
Users should avoid posting exact home addresses, school addresses, daily routines, or other sensitive location information in publicly visible profiles, postings, or communications.
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5. Cookies, Pixels, Analytics, and Tracking Technologies
We may use cookies, pixels, tags, software development kits, analytics tools, and similar technologies to recognize you, remember your preferences, keep you logged in, understand how users interact with Penrose Ave, analyze traffic, improve the platform, prevent fraud, measure the effectiveness of advertising, and deliver relevant content or marketing.
You can accept or decline cookies in your web browser settings. In some cases, declining cookies may affect your ability to use certain features of Penrose Ave.
We may collect information about how you use our website and mobile application through tools such as Google Analytics, Meta Pixel, app analytics tools, advertising platforms, or similar providers. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.
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6. How and Why We Use Information
We use the information we collect to:
You may opt out of marketing emails at any time by clicking the unsubscribe link at the bottom of the email or by contacting us directly. Even if you opt out of marketing communications, we may continue to send you administrative, transactional, safety-related, legal, or account-related communications.
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7. Use of Artificial Intelligence
We may use artificial intelligence tools, automated tools, or machine learning tools to help operate, improve, support, secure, or moderate Penrose Ave. These tools may assist with customer support, content review, fraud detection, safety monitoring, analytics, search functionality, profile or posting suggestions, matching improvements, or internal business operations.
Any use of artificial intelligence tools will be subject to this Privacy Policy and appropriate human oversight where required. We do not intend to rely on fully automated decision-making that produces legal or similarly significant effects without appropriate safeguards.
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8. How We Share Information
We may share information as described in this Privacy Policy and as reasonably necessary to operate Penrose Ave.
With Other Users:
We may share information from your profile, job posting, service request, availability, preferences, or messages with other users to provide core platform features.
With Service Providers and Vendors:
We may share information with third-party service providers who help us operate, maintain, improve, secure, and market Penrose Ave, including website hosts, cloud storage providers, database providers, payment processors, email marketing providers, analytics providers, customer support platforms, advertising platforms, fraud prevention providers, and other service providers.
With Third-Party Services:
We use trusted third-party services to operate our platform, including Amazon Web Services (data storage), Firebase (authentication and backend services), Google (OAuth login, Maps, and location services), and Stripe (payment processing).
With Law Enforcement or Safety-Related Parties:
We may disclose information when we believe in good faith that disclosure is appropriate or necessary to comply with applicable law, legal process, court order, subpoena, government request, or law enforcement request, or to investigate, prevent, or take action regarding suspected fraud, illegal activity, safety concerns, or threats to the health or physical safety of any person.
With Business Successors:
If Penrose Ave is involved in a business transaction, such as a merger, acquisition, sale of assets, financing, reorganization, bankruptcy, or similar transactions, user information may be transferred or disclosed as part of that transaction.
We do not sell your personal information.
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9. Background Check, Identity Verification, and Screening
Penrose Ave may offer or facilitate background checks, identity verification, credential verification, reference checks, driving record checks, or similar screening features. These services may be offered through third-party providers and may be subject to additional terms, disclosures, consents, authorizations, and legal requirements.
Penrose Ave does not guarantee the accuracy, completeness, timeliness, reliability, or sufficiency of any background check, verification, screening result, badge, status, or related information. A completed background check or verification does not guarantee that a user is safe, trustworthy, qualified, suitable, or free from criminal history or other risk.
Users remain solely responsible for conducting their own due diligence and making their own decisions about whether to communicate with, hire, work with, meet, provide services to, or receive services from another user.
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10. Data Storage & Security
We use commercially reasonable administrative, technical, and physical safeguards to help protect the personal information we collect and maintain. These safeguards may include secure hosting, access controls, encryption where appropriate, secure sockets layer technology, vendor review, account protections, internal policies, and other generally accepted security measures.
No website, mobile application, platform, system, database, transmission, or storage method is completely secure. We cannot guarantee that personal information will never be accessed, disclosed, altered, lost, misused, intercepted, or destroyed in a manner inconsistent with this Privacy Policy. You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been accessed without authorization.
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11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate Penrose Ave, provide services, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, protect safety, maintain business records, and protect our rights.
If you close your account, we may delete, anonymize, deactivate, or retain information as reasonably necessary for legitimate business purposes, legal compliance, fraud prevention, safety, dispute resolution, audit purposes, or enforcement of our Terms of Use.
Information you shared with other users, such as messages, profile information, job postings, reviews, or other content, may remain visible to other users or retained in our systems after you delete your account, depending on the nature of the information, platform functionality, legal obligations, and our legitimate business needs.
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12. Your Rights (California Residents & CCPA/CPRA)
If you are a California resident, you may have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the "CCPA/CPRA").
You may have the right to:
We may take reasonable steps to verify your identity before responding to a privacy request. To exercise these rights, please contact us at privacy@penroseave.com.
Depending on the technologies we use, some disclosures to advertising or analytics providers may be considered a "sale," "sharing," or use for targeted advertising under certain privacy laws. If applicable, you may request to opt out by contacting us at the email above.
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13. GDPR Compliance
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data protection laws, you may have additional rights under applicable law.
We confirm that we have lawful grounds for processing the information we collect from you, including consent, performance of a contract, compliance with legal obligations, and legitimate business interests.
At any time, where applicable, you may request that your information be accessed, corrected, deleted, restricted, or transferred, or you may object to certain processing.
Our website, mobile application, platform, servers, and service providers may be located in the United States. If you reside outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States or other jurisdictions that may not provide the same level of data protection as your home jurisdiction.
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14. Communications and CAN-SPAM Compliance
If you subscribe to our email list, create an account, use Penrose Ave, purchase a subscription, or otherwise provide your email address, we may send you emails related to your account, platform activity, safety updates, legal notices, administrative notices, marketing, promotions, or other communications.
In compliance with the CAN-SPAM Act, we identify the sender of commercial emails clearly, provide an unsubscribe link or instructions, and honor opt-out requests promptly.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email or by contacting us directly. Please note that even if you unsubscribe from marketing emails, we may still send you administrative, transactional, safety-related, legal, or account-related communications.
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15. Sensitive Information and Household Information
Penrose Ave may involve the sharing of information related to families, children, homes, household routines, service needs, availability, transportation, pets, and other personal or household details. You should use caution when sharing this type of information.
You should not provide Social Security numbers, financial account numbers, medical records, exact home addresses, school names, daily child schedules, custody information, security codes, alarm codes, or other highly sensitive information through profiles, postings, or messages unless it is necessary, appropriate, and shared only through secure means with a person you have independently vetted.
Penrose Ave is not responsible for the consequences of information you voluntarily provide to other users or make available through the platform.
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16. Account Closure and Deletion
If you no longer wish to use Penrose Ave, you may close your account through your account settings, if available, or by contacting us at privacy@penroseave.com.
If you close your account, we may remove your profile and certain account information from active public display. We may retain information as reasonably necessary to comply with legal obligations, prevent fraud, maintain business records, resolve disputes, enforce agreements, protect safety, recover accounts, or preserve evidence.
Messages, reviews, ratings, postings, communications, records, or content shared with other users may remain visible or retained after account closure. We are not responsible for removing information that other users have copied, saved, downloaded, screenshotted, shared, or otherwise retained.
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17. Changes to This Privacy Policy
We may update or change this Privacy Policy from time to time. Any changes will be posted on this Privacy Policy page with an updated "Last Updated" date.
If we make material changes to this Privacy Policy, we may provide additional notice as required by applicable law, such as through email, account notice, mobile app notice, or website notice. Your continued use of Penrose Ave after any updated Privacy Policy becomes effective constitutes your acceptance of the updated Privacy Policy.
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18. Jurisdiction and Applicable Law
The servers and parties that make Penrose Ave available are located within the United States. Any matters relating to Penrose Ave will be governed by the laws of the United States and the State of California, as well as the General Data Protection Regulation, to the extent it applies to residents of the European Union.
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19. Contact Us
If you have any questions about this Privacy Policy, your rights, or how we collect, use, store, or share your information, please contact us at:
Email: privacy@penroseave.com
Business Name: West Coast Doulas, Inc. (dba Penrose Ave)
West Coast Doulas, Inc. (dba Penrose Ave)
23717 W. Malibu Rd
Malibu, CA 90265